Startups have been changing the ecosystem of many industries. The tourism industry is also one among them.
After globalisation, the way technology takes over the world changes the viewpoint of the tourism industry; globalisation increases a company’s adaptability to uncertain environments and its willingness to change. The evolution of digitisation brings easiness, and its application alters the thoughts of people towards the tourism industry in different demography; it has created competition in recent times. Whether it is e-commerce or digital marketing, the way it takes over the industry attracts more tourist than before, connectivity across the border is gradually increased, and easiness in financial transaction enhance innovation and productivity in the tourism industry.
With the help of data analytics, cloud computing and much digital software, many brands get opportunities to provide service to travellers. From affiliate marketing to brand promotion, companies like go Ibibio......
