Charity begins at home: Sustainability greenwashing in hospitality ⭐

Charity begins at home: Sustainability greenwashing in hospitality ⭐

Sustainability is a crucial aspect of growth, whether for a society or a business. The hospitality industry is one of the significant contributors to the economy. Hence, sustainability should a key focus area in this segment.

Sustainability is a big topic in Indian Hospitality also nowadays. We see big promises by small and big brands. But when it comes to delivery, many fail. And this is precisely greenwashing!

Recently I had an opportunity to visit a five-star hotel in Kochi managed by an international brand with its sustainability propaganda globally. When I entered the lobby at around 3 AM, the vast lobby area lighting was fully on. There was absolutely nobody......

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